Custom AI Tools & Assistants

Everyone is talking about ChatGPT.

But here is the truth: generic tolls only get you generic results.

To make AI a real advantage, you need custom tools designed around your company, your workflows, and your goals.

That is where we come in.

Custom AI tools are tailored solutions built on platforms like ChatGPT or other LLMs that automate, accelerate, or enhance specific tasks inside your business.

Whether it is a sales assistant, marketing content generator, internal knowledge bot, or an AI-driven intake process, we design tools that are useful and easy to adopt.

Every solution starts with a strategic use case. We then design a custom AI Assistant or automation to match.

Some examples of what we can build:

• Sales Enablement GPTs: Support reps with objection handling, role plays, script generation, and deal summaries.
• Marketing Content Generators: Create branded email sequences, social posts, and landing page copy.
• Internal Knowledge Assistants: Summarize documents, answer policy questions, or support onboarding.
• AI-Powered SOPs & Intake Forms: Streamline workflows, standardize inputs, and eliminate manual steps.
• Custom Data Prompts & Templates: Make AI accessible to non-technical users via intuitive interfaces.

If you can describe the problem, we can likely build the solution.

Most firms sell AI from a technical angle.

MarZeka approaches it from a business-first, human-centered lens.

They have built GPTs for sales, marketing, HR, and operations, each grounded in how people actually work.

With Carl's background in executive leadership, AI adoption research, and practical sales enablement, Carl bridges the gap between cool tech and real ROI.

We work with:

• SMBs that want a competitive edge but not a big development team.
• Sales or marketing teams with repetitive tasks and limited time.
• Founders building productized services powered by AI.
• Internal operations looking to improve accuracy, speed, and onboarding.

Our custom AI tools have now evolved into something more innovative:
Introducing AiZeka Assistants: personalized GPT-powered tools that think like your business.

Built by Dr. Carl Henson and powered by our internal strategist AiZik, every Assistant is trained on your workflows, messaging, and business goals.

This isn’t just automation. It’s an AI strategy, built just for you.

Whether you have a specific use case in mind or just know you are wasting time and money, we will help you design and deploy a custom solution that creates real leverage.