Custom AI Tools

Generic AI tools provide a foundation, but to truly leverage AI’s potential, you need solutions tailored to your unique workflows and objectives. At MarZeka, we specialize in designing custom AI tools that integrate seamlessly into your operations, enhancing efficiency, driving growth, and supporting real-world AI enablement across your teams.

Custom AI tools are bespoke solutions developed using platforms like ChatGPT and other large language models (LLMs). These tools are designed to automate, streamline, or enhance specific tasks within your company, such as sales assistance, content generation, internal knowledge management, or AI-driven intake processes. They are a core part of AI Enablement: putting AI to work inside real workflows.

We begin by identifying strategic use cases within your organization. Based on these, we design custom AI assistants or automations, including:

• Sales Assistants: Tools for objection handling, role-playing, script generation, and deal summaries.
• Marketing Content Assistants: Systems to create branded email sequences, social media posts, and landing page copy.
• Internal Knowledge Assistants: Solutions to summarize documents, answer policy questions, and support onboarding.
• AI-Powered SOPs & Intake Forms: Tools to streamline workflows, standardize inputs, and eliminate manual steps.
• Custom Prompts & Templates: Interfaces that make AI accessible to non-technical users and embed good prompting practices into everyday work.

While many firms approach AI from a purely technical perspective, MarZeka adopts a business-first, human-centered approach. Our solutions are grounded in real-world workflows and designed for practical adoption. With Dr. Carl Henson’s extensive experience in executive leadership and AI research, we bridge the gap between cutting-edge technology and tangible business outcomes, linking AI Strategy with day-to-day AI Enablement.

Our custom AI solutions are ideal for:

• Companies: Seeking a competitive edge without a large development team.
• Sales and Marketing Teams: Looking to automate repetitive tasks, save time, and improve consistency.
• Founders: Building productized services powered by AI.
• Internal Operations: Aiming to improve accuracy, speed, and onboarding processes.

Introducing AiZeka Assistants: Personalized AI-powered tools that align with your company’s unique workflows, messaging, and goals. Developed by Dr. Carl Henson and powered by our internal strategist, AiZik, these assistants go beyond automation to deliver strategic AI enablement tailored to your needs.

Ready to transform your operations with custom AI solutions? Schedule a use case discovery session today to explore how MarZeka can help you build AI tools that drive real impact for your company and support your broader AI Enablement roadmap.