Fractional Chief Revenue Officer (CRO)

When sales blames marketing...

When marketing blames sales...

When no one owns the entire customer journey...

That is not just misalignment. It is revenue being left on the table.

A Fractional Chief Revenue Officer brings alignment, structure, and results by owning the entire go-to-market strategy, across sales, marketing, and customer success. 

A Fractional Chief Revenue Officer is a part-time executive who leads your full revenue function, driving coordination across teams, aligning around shared metrics, and ensuring every part of your go-to-market strategy is pulling in the same direction.

Think of it as the glue between your revenue-driving departments, with a CMO's strategic mind, a CSO's operational rigor, and a CEO's business acumen.

Your engagement may include:

• Go-to-Market Strategy & Execution Oversight: Build and lead a unified revenue roadmap across teams and tools.
• Team & Function Alignment: Get sales, marketing, RevOps, and customer success working toward shared goals.
• Revenue Operations Strategy (RevOps): Optimize tech stacks, workflows, KPIs, and reporting systems.
• Forecasting & Metrics That Matter: Bring visibility to the funnel, from lead to close won.
• Customer Journey Mapping: Create a seamless buyer experience across all touchpoints.
• Leadership Coaching & Culture Building: Establish accountability and collaboration at every level of your revenue organization.

• Companies with multiple siloed departments underperforming
• Founders or CEOs acting as CRO by default
• Organizations ready to scale but lacking a cohesive strategy
• SMBs growing toward $10M+ and needing executive structure

Dr. Carl Henson has served as a Chief Marketing Officer, Head of Sales, and Strategy Lead across high-growth firms and complex industries. He has built full-funnel systems, led cross-functional teams, and delivered scalable growth, anchored in data, aligned messaging, and practical execution.

With Carl as your CRO, you are not just building revenue. You are building clarity, confidence, and momentum across the organization.

If your growth goals are bigger than your current structure can support, Fractional CRO leadership can provide the bridge between where you are and where you are heading.