Advisory & Consulting Services

Whether you are leading a sales team, refining your marketing strategy, or figuring out how AI fits into your business, it helps to have a trusted expert in your corner.

Our Advisory & Consulting Services are designed for leaders who need sharp, strategic insight but do not need (or want) to commit to a full-time executive or long-term engagement.

This is targeted guidance from someone who has walked in your shoes and knows how to help you move forward with clarity and confidence.

Sales Strategy & Enablement

• Sales process evaluation & optimization
• Messaging alignment & sales playbooks
• Pipeline development & CRM performance
• Sales and marketing integration

Marketing Strategy & Positioning

• Brand positioning & message refinement
• Campaign planning & channel strategy
• Content framework & lead generation
• Team structure & vendor alignment

Revenue Operations (RevOps)

• CRM & tech stack alignment
• Data strategy & reporting frameworks
• Process mapping across marketing, sales, & customer success
• Cross-functional communication & accountability systems

AI Strategy & Integration

• Use case development & AI readiness
• Tool selection or GPT assessment
• Adoption strategy for teams
• Executive briefings & roadmap planning

Our advisory services are flexible and focused. You might need:

• A one-time session to unpack a specific challenge
• A short-term advisory spring over 4 to 6 weeks
• Ongoing monthly strategy calls to stay on track

We adapt to your pace, goals, and preferred engagement level.

• Faster to start
• Easier to budget
• Focused on clarity and strategy
• Ideal for fast-growing or transitioning organizations

Not every company needs a fractional CMO, CSO, CRO, or CAIO today. But almost every company needs smart guidance from someone who has been there.

Dr. Carl Henson has served as a CMO, CSO, CRO, and AI strategist across industries, backed by a Doctorate in Marketing focused on AI and 25+ years of executive leadership. He brings the perspective of a builder, the structure of a strategist, and the integrity of a trusted advisor.

Clients turn to Carl for clear thinking, grounded recommendations, and no-fluff direction that they can apply immediately.

If you are facing a decision, a transformation, or just a challenge that needs a fresh perspective, advisory is a great place to start.