Strategic Advisory & Consulting Services

Navigating the complexities of AI, revenue, and go-to-market strategy requires a seasoned partner. Our Strategic Advisory & Consulting Services help you move forward across AI Literacy, AI Strategy, and AI Enablement, so your company makes smarter decisions with clarity, confidence, and a practical plan.

Most advisory engagements fall into three core areas:

• AI Literacy –Helping leaders and teams understand what AI is, where it fits, and how to use it safely and productively.
• AI Strategy – Clarifying where AI can create real value, what to prioritize, and how to phase investments.
• AI Enablement – Turning strategy into day-to-day workflows, tools, and assistants that people actually use.

We typically apply this advisory across:

• AI-Informed Sales Strategy & Enablement: Optimize sales processes, align messaging, and enhance CRM performance with AI-aware insights and tools.
• Marketing Strategy & Positioning: Refine brand messaging, plan effective campaigns, and align team structures, with a focus on where AI can enhance research, content, and execution.
• Revenue Operations (RevOps): Integrate CRM systems, develop data strategies, and streamline cross-functional processes so sales, marketing, and customer success are working from the same playbook.
• AI Strategy & Integration (AI Strategy + Enablement): Identify high-impact AI use cases, assess tools, and plan adoption and rollout strategies.

• One-Time Strategy Sessions: Address specific challenges with targeted AI and revenue insights.
• Short-Term Engagements (4–6 weeks): Develop and implement focused initiatives around AI strategy, GTM, or RevOps.
• Ongoing Monthly Strategy Calls: Maintain momentum, review progress, and adapt strategies as your company and the AI landscape evolve.

• Faster to Start: Engage quickly without lengthy onboarding processes.
• Easier to Budget: Flexible engagements that align with your financial planning.
• Focused on Clarity and Strategy: Targeted insights on AI, revenue, and go-to-market, without the need for full-time commitments.
• Ideal for Growing or Transitioning Organizations: Support during pivotal phases like scaling, restructuring, or early AI adoption.

Led by Dr. Carl Henson, a seasoned executive with over 25 years of experience in sales, marketing, and AI strategy, MarZeka Consulting offers a rare blend of practical and academic insight. Dr. Henson’s unique combination of executive leadership, AI adoption research, and real-world implementation ensures that clients receive actionable, impactful guidance, not just theory.

Ready to elevate your strategy? Schedule a discovery call today to explore how AI and a smarter revenue strategy can work together for your company.