Smarter Growth Through AI Literacy, Strategy, and Enablement
Meet Dr. Carl Henson - The AI Sales Doctor
With over 25 years of executive leadership and a Doctorate in Marketing focused on AI, Dr. Carl Henson leads MarZeka Consulting at the intersection of AI, sales, and marketing, helping companies turn AI into practical growth.
As The AI Sales Doctor, Carl is passionate about making artificial intelligence accessible, practical, and profitable for companies of all sizes, especially growth-focused small and mid-sized businesses. His unique blend of C-suite expertise, Fractional Chief AI Officer leadership, and AI-driven growth strategies equips clients to scale smarter and faster.
Carl is the author of The AI Sales Doctor’s Weekly Prescription, creator of the AiZeka Assistants, and a sought-after keynote speaker on AI-driven growth, AI literacy, and AI adoption.
The AI Doctor Is In, and ready to prescribe your next AI-powered growth plan.
Why MarZeka? Why Now?
MarZeka Consulting was founded on a simple belief: AI should empower, not overwhelm, growing companies.
Too many companies, especially small and mid-sized ones, struggle to navigate the complexity of AI or mistakenly think it’s out of reach. MarZeka exists to change that.
We provide Fractional Chief AI Officer leadership, AI-powered revenue solutions, and custom AI tools that help companies grow with clarity, speed, and confidence. Our work spans AI Literacy, AI Strategy, and AI Enablement, so your people, plans, and tools move forward together.
How We Work With You
We meet you where you are, diagnose your AI and growth challenges, prescribe a practical roadmap, and stay with you until the results are real.
✔️ Diagnose → We uncover your AI readiness and highest-impact growth opportunities.
✔️ Prescribe → We design your roadmap across AI Literacy, AI Strategy, and AI Enablement.
✔️ Deliver → We stay hands-on through execution, adoption, and optimization.
The MarZeka Story
The name MarZeka (pronounced "mar-ZEH-kuh") combines "Mar" for Marketing and "Zeka," the Turkish word for Intelligence, symbolizing our mission to bring Marketing Intelligence to every company.
Founded in 2023, MarZeka began by helping companies explore AI’s impact on sales, marketing, and operations through free workshops. Those early successes grew into what we are today, a trusted AI growth partner for companies, especially small and mid-sized ones, ready to lead in the AI era.
Our Values
Innovation: We challenge assumptions and embrace what is next.
Integrity: We do what is right, not what is easy.
Collaboration: We work with you, not just for you.
Impact: Every engagement is focused on measurable outcomes.
Adaptability: We meet you where you are and help you evolve.
Meet AiZik–Our Digital Teammate
AiZik is MarZeka’s internal AI assistant and strategic partner. Dr. Carl Henson created it to enhance how we deliver insight, build solutions, and support client growth. Trained on our frameworks, real-world experience, and the principles behind The AI Sales Doctor approach, AiZik helps us work faster, think more creatively, and customize at scale.
From ideation and strategic planning to content generation, tool development, and even AI training, AiZik is embedded in nearly everything we do. But more importantly, AiZik helps us do it all without losing what matters most: human judgment, empathy, and practical business sense.
AiZik is not here to replace people. He’s here to amplify what’s possible when AI and people work together
Ready to see how AI can power your next stage of growth?
MarZeka Consulting
