MarZeka Consulting exists to help small and mid-sized businesses harness the power of AI, marketing intelligence, and strategic leadership without the noise, hype, or complexity. Founded in 2023 by Dr. Carl Henson, we bring over 25 years of executive experience, deep sales and marketing expertise, and practical AI applications to every client relationship.
Our mission is to help businesses scale smarter through AI-powered sales and marketing strategies that drive clarity, confidence, and measurable growth.
Carl Henson is an award-winning strategist, keynote speaker, and fractional executive who has led organizations through growth, reinvention, and digital transformation.
He holds a Doctorate in Marketing with research focused on AI, and he has helped businesses grow by aligning revenue systems, optimizing performance, and unlocking the power of new technologies.
Carl is best known as "The AI Sales Doctor" for his unique ability to diagnose challenges and prescribe AI-powered solutions that work. Whether in sales enablement, marketing execution, or organization alignment.
With a background that blends strategy, systems thinking, and a deep passion for education, Carl makes emerging technology accessible and helps teams move from confusion to confidence.
The name MarZeka (pronounced "mar-ZEH-kuh") combines "Mar" (Marketing) with "Zeka," the Turkish word for intelligence.
It reflects our belief that every business, regardless of size, should benefit from Marketing Intelligence powered by AI and strategic clarity.
We work with small and mid-sized businesses across industries, especially B2B Services, tech, and manufacturing. Our services include:
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