Fractional Chief Sales Officer (CSO)

Your sales team wants to win, but without a clear strategy, defined process, aligned messaging, and the right systems, even your best reps are flying blind.

It is time for structured leadership if you are hitting plateaus, missing forecasts, or relying too heavily on a few closers.

That is what a Fractional Chief Sales Officer brings to the table.

A Fractional Chief Sales Officer (CSO) is an experienced sales leader who joins your organization part-time to develop, optimize, and lead your sales function, without hiring a full-time executive. 

Your CSO brings strategic, data-informed, and AI-aware leadership to how your team sells.

Your engagement may include:

• Sales Strategy & GTM Planning: Define where growth should come from and how to get there.
• Sales Process Design: Create structured, repeatable systems that move leads through the funnel.
• Pipeline Development & Forecasting: Clean up your pipeline, improve visibility, and forecast with confidence.
• CRM + Sales Tech Optimization: Ensure your tools, including AI-powered ones, support rather than hinder performance
• Sales Team Coaching & Performance Management: Equip managers and reps with the tools, skills, and accountability to thrive.
• Sales-Marketing Alignment: Bridge the gap between lead generation and conversion.

• Companies, especially small and mid-sized ones, needing to professionalize and scale sales
• Founders who have grown by hustle and now need structure
• Sales teams with potential but lacking clear leadership
• Companies preparing to expand into new markets or verticals

Dr. Carl Henson has built high-performing sales teams from scratch, led national sales strategies, and created systems that delivered incredible revenue growth in fast-moving environments.

He understands the mechanics of sales, the mindset of salespeople, and how AI can support, not replace, them.

With Carl as your CSO, you do not just chase quota. You build a revenue machine with the culture, data, and AI-enabled systems to scale.

If your sales team is ready for the next level but your systems, structure, or strategy are holding you back, a Fractional CSO can get you back on track with modern, AI-aware leadership.