What's Holding Sales Teams Back from AI Success
In this powerful, research-driven eBook, Dr. Carl Henson, also known as The Sales Doctor, shares actionable insights from his doctoral research on AI adoption in sales organizations. You will walk away with a deeper understanding of what actually drives AI-enabled s and how to build a team that embraces innovation.
Why?
Because adoption, not access, is the real challenge.
In this powerful, research-driven eBook, Dr. Carl Henson, also known as The Sales Doctor, shares actionable insights from his doctoral research on AI adoption in sales organizations. You will walk away with a deeper understanding of what actually drives AI-enabled success and how to build a team that embraces innovation.
What You Will Learn
- The real barriers to AI adoption in sales (and how to overcome them)
- How salespeople evaluate new tech and what increases buy-in.
- The role of perceived usefulness, ease of use, and behavioral intention.
- Practical strategies to activate AI.
- Lessons from a 200+ person study across B2B sales teams.
About the Author
Dr. Carl Henson is a nationally recognized AI strategist, keynote speaker, and fractional executive. Known as The AI Sales Doctor, Carl combines 25+ years of sales and marketing leadership with deep academic research on AI adoption. His mission is to help organizations unlock smarter growth with strategy, clarity, and AI-powered execution.