Fractional Chief Marketing Officer (CMO)

If your marketing feels scattered, reactive, or disconnected from revenue, you are not alone.

Most small to mid-size businesses are hustling to keep up with campaigns, channels, and content without a clear plan driving it all.

That is where a Fractional Chief Marketing Officer changes everything. 

A Fractional Chief Marketing Officer is a senior marketing leader who joins your team part-time to build and lead your marketing strategy without the cost of a full-time executive.

You get clarity, consistency, and execution across brand, messaging, and demand generation. Plus, someone who can align your team, partners, and data to what drives results.

Depending on your needs and goals, your CMO engagement may include:

• Marketing Strategy & Planning: Create a clear roadmap for positioning, channels, and growth.
• Messaging & Brand Development: Build a brand that reflects your value and resonates with your audience.
• Campaign Design & Execution Oversight: Launch high-impact, multi-channel campaigns with consistent execution.
• Marketing Tech Stack Optimization: Ensure your CRM, email platform, analytics, and AI tools work together.
• Agency & Vendor Management: Bring accountability and alignment across partners.
• Team Leadership & Development: Coach, manage, and grow your in-house or fractional marketing team.

• Founders or CEOs who have outgrown DIY marketing
• B2B or service-based businesses needing demand generation
• Companies preparing to scale, launch, or rebrand
• Organizations that need marketing and sales alignment

Dr. Carl Henson brings 25+ years of marketing leadership, including CMO roles in fast-growing firms, custom software companies, and global brands. His approach blends creativity with systems thinking, built on a foundation of data, positioning, and AI-enabled strategy.

With Carl as your CMO, you don't just "do more marketing." You build a growth engine that works.

If you are ready to move from reactive to strategic, disconnected to aligned, then Fractional CMO support can unlock your next level of growth.